Everyone is adding the word “grill” to their restaurant name. It seems that “grills” are very trendy. Here are a few examples in my neighborhood.
- Baja Fresh Mexican Grill
- Chipotle Mexican Grill
- Rascals Teriyaki Grill
- JTs Pacific Grill
- Trimana Grill
- BJ’s Pizza and Grill
- Spaghettini Rotessirie and Grill
- Tracy’s Bar and Grill
- Vints American Grill
- Panama Joes Grill and Cantina
- Gallaghers Pub and Grill
- Pete’s at the Beach Bar and Grill
- Jimmy’s Fish and Grill
- Marie Calendars Grill
So what’s up with the whole “grill” thing. People have been grilling for years but now it seems trendy to have the word grill in a restaurant name. Maybe it just sounds fresher and healthier — as compared with frying, baking, broiling, or broasting.
The obvious restaurants that use grills are hamburger fast food chains like Carl’s Jr, Wendy’s, McDonalds, or Burger King but they don’t have the word grill in their name. What’s up with that?
What makes a grill a grill? Do they need to use charcoal or wood to have grill in their name? Does it matter? Are foods at a grill really healthier and lower in fat? Are some grills cheating and really frying?
And what about the George Forman Grill? It seems like it is really frying the meat, instead of grilling it –doesn’t it? Maybe it’s George who started this grilling mania.
It’s also really strange to see an Italian Restaurant with the word grill in their name–the word grill just seems out of place in this context. That’s an obvious exploitation of the word grill in my book.
I think price may ultimately determine if a restaurant is a “grill”. If someone wants to charge more for cooked chicken, fish, or beef; they just need to add the word grill to the restaurant name and kazam, they are a unique, upscale, trendy restaurant that can charge a premium for the same old thing.
Maybe I should open a restaurant and call it “The Jones Grill”. What do you think about the whole grilling thing?