It’s almost been 40 years since we put a man on the moon but for some reason we have not been able to develop a functional packaging system for cereal.
Have you ever become frustrated trying to open a box of cereal? Here’s what I usually experience:
- First, it is difficult to open the box. The manufacturers use too much glue on the box flaps which causes them to rip open. This makes the box difficult to re-close later.
- Then the inner plastic liner is difficult to open. Many times, it rips causing the cereal to spill into the box and sometimes onto the counter.
- Because of the above problems, it’s difficult to pour the cereal. More spillage.
- After pouring, there is no way to re-close the plastic liner bag.
- Finally, it’s difficult to re-close the box using the cardboard tabs since they don’t work very well and the box lid is usually damaged from opening.
I wonder if the executives at General Foods or Post have ever tried to open a box of their own cereal? There has to be a better way. I don’t think this technology has changed much in the last 50 years!
Someone needs to come up with a new packaging design that actually works. What do you think?
Andy Rooney: Feel free to use this material on your next segment of 60 Minutes.